News & events

Existing Strengths as a Foundation for Sustainable Change

Sustainable change does not always begin with finding more resources. Sometimes, it starts by taking a closer look at the strengths that already exist within people, organizations, and communities.

Where Does Vietnam Stand in Southeast Asia’s Destination Competition?

Placing Vietnam alongside Thailand and Malaysia offers a clearer view of the advantages the country already possesses, the gaps that still need to be addressed, and the opportunities that could shape the next stage of Vietnam’s tourism growth.

Local Identity as the Lifeblood of an F&B Brand

A familiar dish from home can still become the starting point for a new brand when local identity is preserved through creative thinking and distinctive storytelling.

Next-Generation Wellness and the Challenge of Building a Comprehensive Ecosystem

Wellness is entering a new era, where health and well-being experiences go beyond spa treatments or relaxation and are designed as personalized journeys throughout the entire guest stay.

AI Readiness – Starting Right for Effective Implementation

AI only creates real value when businesses understand the problem they want to solve, the data they need, and where they should begin.

Elevating Vietnamese Robusta Through Quality and Origin

A quality cup of coffee does not begin at the bar. It begins with how the soil is nurtured, how the cherries are harvested, and how the value of each coffee bean is preserved throughout its journey to the customer.

Local Identity as a Source of Destination Competitiveness

A destination does not always need to create something entirely new. Sometimes, its greatest advantage lies in recognizing and developing the values that already exist within the local community.

When Wellness Becomes a Strategic Asset for Hotels

What is truly driving competitive advantage in hospitality in this new era? Find the answer at HORECFEX VIETNAM 2026.

From Customer Touchpoints to Revenue Growth Opportunities

Practical experience, fresh thinking, and in-depth perspectives will be shared at HORECFEX VIETNAM 2026, where key industry issues will be explored from multiple angles.

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