News & events

MICE 2027: WHEN COMPETITIVENESS LIES IN THE COORDINATION OF THE ENTIRE DESTINATION

Not only a meeting place for tourism businesses, the Da Nang International Tourism Fair 2026 (DITF 2026) also opens up opportunities to develop the international conference, seminar, and event guest market for 2027. By connecting event organizing companies, travel businesses, hotels, convention centers, and service providers, the event contributes to promoting cooperation programs capable of bringing long-term economic value to the destination.

FROM A 10-MINUTE MEETING TO A 2027 TOURISM CONTRACT: B2B SECRETS FROM THE GENERAL DIRECTOR OF FURAMA RESORT DANANG

The Da Nang International Tourism Fair – DITF 2026 is expected to gather more than 300 sellers, over 150 international buyers, and more than 400 domestic buyers, creating a large-scale trading network between Vietnamese tourism businesses and partners capable of bringing guests to the destination. In the context of hundreds of businesses simultaneously seeking cooperation opportunities, the question is not just how many people one meets, but how each meeting can truly generate business value.

WHAT ARE INTERNATIONAL TRAVEL PARTNERS LOOKING FOR IN DA NANG FOR 2027?

At DITF 2026, over 150 international buyers – including travel agencies, tour operators, and distribution partners from 11 source markets – will directly meet with businesses in Da Nang. These are not merely organizations coming to explore the destination, but decision-makers capable of determining which products will be included in their sales programs for clients in the following year.

DITF 2026: DA NANG READY TO HOST INTERNATIONAL TOURISM TRADE RENDEZVOUS, EXPANDING BUSINESS OPPORTUNITIES FOR VIETNAMESE ENTERPRISES

More than 300 sellers, 150 international buyers, 400 domestic buyers, and over 1,500 delegates and attendees are expected to gather at DITF 2026. But behind these numbers, the goal of the Da Nang International Tourism Fair does not lie in creating a crowded event, but in the ability to connect components that can co-create new products, markets, and tourist flows.

WHY A MICE VENUE ALONE IS NOT ENOUGH TO BUILD A MICE DESTINATION

When assessing the capabilities of a MICE destination, the first questions often revolve around the venue: Is the space large enough? Can the infrastructure accommodate the scale of the event? Are the technology, services and operational capabilities sufficient to support complex programmes? These are important considerations. However, in an increasingly competitive MICE market, a good event venue is only a prerequisite.

WHEN LOCAL IDENTITY BECOMES THE NEXT COMPETITIVE ADVANTAGE FOR MICE

As destinations increasingly develop modern convention centres, internationally standardized hotels and professional event-hosting capabilities, one question is becoming increasingly important for the MICE industry: What makes a MICE programme truly distinctive and memorable?

DITF 2026: PRE-SCHEDULED APPOINTMENTS TRANSFORM NETWORKING INTO TARGETED B2B MEETINGS

DITF 2026 chooses the Pre-scheduled Appointment model to change that way of connecting. Before the B2B (business-to-business) day, buyers and sellers can view each other’s profiles, select suitable partners, send invitations, and confirm meeting schedules. Thus, the most important part of the screening process has already taken place before the two parties sit down at the same table.

DITF 2026: OVER 200 SELLERS, 150 INTERNATIONAL BUYERS, AND 400 DOMESTIC BUYERS CREATE AN UNPRECEDENTED TRADE NETWORK

Not only expanding in quantity, Da Nang International Tourism Fair 2026 – DITF 2026 is showing a remarkable shift in scale and networking scope by bringing together over 200 sellers, 150 international buyers, 400 domestic buyers, and more than 1,500 attendees, turning Da Nang into a direct meeting point between the domestic tourism ecosystem and international source markets.

DITF 2026: WHEN INDUSTRY LEADERS JOIN FORCES TO DRIVE DA NANG TOURISM DEVELOPMENT

Airlines expand connectivity, hotels and resorts create accommodation foundations, attractions enrich experiences, while travel businesses turn individual services into complete tourism programs. At the Da Nang International Tourism Fair 2026 (DITF 2026), the participation of many major brands not only brings trading opportunities but also promotes linkages between sectors, contributing to enhancing the competitiveness of Da Nang tourism in the international market.