How are hotels using AI to recommend personalized services?
Room and service recommendation systems based on personal preferences are becoming one of the most notable innovations in the hospitality industry. As more businesses in tourism and accommodation seek distinctive strategies to enhance customer experience, attract market share, and optimize revenue, intelligent recommendation systems powered by AI are proving to be highly practical. HorecFex Vietnam—the…
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Virtual Reality Tourism – The Golden Key to Travel Marketing or a Passing Trend?
In the digital age, where technology constantly redefines how we live, Virtual Reality Tourism has emerged as a phenomenon. It is creating a new turning point for travel marketing. But the question remains: is it a long-term solution or just a fleeting tech trend? What is Virtual Reality Tourism? Virtual Reality Tourism uses VR technology…
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Are drone deliveries set to overtake motorbike shippers in the food delivery landscape?
Drones are revolutionizing F&B delivery in Vietnam. With autonomous flying capabilities, they reduce delivery time, optimize costs, and limit direct contact. Will they soon replace motorbike shippers? Discover the fast-rising unmanned delivery trend of 2025. The long reign of motorbikes in Vietnam’s food delivery scene Vietnam, one of Southeast Asia’s most dynamic food delivery markets,…
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Capsule hotels rise in the race to optimize the hospitality industry
The capsule hotel model and minimalist experiences are emerging as a promising new direction in the hospitality sector, especially as businesses seek solutions to streamline operations. At HorecFex Vietnam, the annual event that celebrates innovation and technology in the tourism and hospitality industry, this topic has garnered significant attention from professionals, opening up diverse perspectives…
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The Future of the Hospitality Industry with the Assistance of AI Robots in Food Safety Inspections
In the hospitality industry, ensuring food safety is not only a responsibility but also a key factor in building customer trust. With the rapid development of technology, especially artificial intelligence (AI), the use of AI robots to assist in food safety inspections is gradually becoming an essential trend. At leading events such as HorecFex Vietnam,…
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Group Check-in Automation: Is HorecFex 2025 bringing an innovative solution to the hospitality industry?
Optimizing group check-in (Group Check-in Automation) is gradually becoming a focal point in the wave of digital transformation in the hospitality industry—where the guest experience no longer begins at the room but from the very first step into the hotel lobby. As service operations grow more complex and professional standards rise, the challenge of checking…
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Beauty Robots – The Technological Revolution in Modern Beauty Care
In the era of Industry 4.0, beauty robots have become an increasingly prominent trend, transforming how personal beauty and healthcare services are delivered. The fusion of artificial intelligence (AI), automated robotics, and advanced technology has led to intelligent beauty devices that offer entirely new experiences for customers. What Are Beauty Robots? Beauty robots are automated…
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“Zero Human Contact” – A Digital Dream or a Hospitality Nightmare?
In the digital era of the tourism and hospitality industry, as technology penetrates every aspect of service, the “zero human contact” model is gradually becoming a serious option for many modern hotels. No more check-in staff, no need for keys, no calls to the front desk – all operations can now be done with just…
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Application of AI in Customer Sentiment Analysis for Hotels Elevates Service Quality at HorecFex Vietnam
The application of AI in customer sentiment analysis for hotels is making waves in the tourism and hospitality industry, ushering in a new era of personalized services and smarter operations than ever before. At HorecFex Vietnam, the annual event driving innovation in hotel technology, AI is regarded as the “secret weapon” that helps hotels optimize…
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