News

Local Identity as a Source of Destination Competitiveness

A destination does not always need to create something entirely new. Sometimes, its greatest advantage lies in recognizing and developing the values that already exist within the local community.

Seamless Wellness Across the Customer Journey

Wellness experiences create greater value when the relationship with guests does not end after a single treatment, but continues as a seamless care journey before, during, and after their stay.

Next-Generation Wellness and the Challenge of Building a Comprehensive Ecosystem

Wellness is entering a new era, where health and well-being experiences go beyond spa treatments or relaxation and are designed as personalized journeys throughout the entire guest stay.

Cultural Identity in the Modern Travel Experience

At HORECFEX VIETNAM 2026, market experience will be connected with the real challenges businesses are facing today.

Leadership as a Catalyst for Organizational Growth

A strong strategy only delivers results when an organization has people capable of turning it into action. At HORECFEX VIETNAM 2026, conversations around leadership, team development, and adaptability will be explored in the context of businesses undergoing continuous transformation.

Identifying the Right Problem to Design the Right Solution

A training program can only be truly effective when a business clearly understands what needs to change, where the problem lies, and why it matters.

AI Readiness – Starting Right for Effective Implementation

AI only creates real value when businesses understand the problem they want to solve, the data they need, and where they should begin.

Existing Strengths as a Foundation for Sustainable Change

Sustainable change does not always begin with finding more resources. Sometimes, it starts by taking a closer look at the strengths that already exist within people, organizations, and communities.

Reducing Emissions, Improving Business Performance

Familiar industry challenges will be revisited through fresh perspectives at HORECFEX VIETNAM 2026.

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