News

Next-Generation Wellness and the Challenge of Building a Comprehensive Ecosystem

Wellness is entering a new era, where health and well-being experiences go beyond spa treatments or relaxation and are designed as personalized journeys throughout the entire guest stay.

AI Readiness – Starting Right for Effective Implementation

AI only creates real value when businesses understand the problem they want to solve, the data they need, and where they should begin.

Elevating Vietnamese Robusta Through Quality and Origin

A quality cup of coffee does not begin at the bar. It begins with how the soil is nurtured, how the cherries are harvested, and how the value of each coffee bean is preserved throughout its journey to the customer.

Seamless Wellness Across the Customer Journey

Wellness experiences create greater value when the relationship with guests does not end after a single treatment, but continues as a seamless care journey before, during, and after their stay.

Local Identity as a Source of Destination Competitiveness

A destination does not always need to create something entirely new. Sometimes, its greatest advantage lies in recognizing and developing the values that already exist within the local community.

Identifying the Right Problem to Design the Right Solution

A training program can only be truly effective when a business clearly understands what needs to change, where the problem lies, and why it matters.

Communications in the Technology Era: From Storytelling to Building Brand Appeal

Discover Tracie May’s insights at HORECFEX VIETNAM 2026 on communication, storytelling, and how technology helps hospitality brands build distinctive appeal.

Training the Right People with the Right Skills for the Future of Hospitality

Take a deeper look at the shifts shaping the hospitality industry and how businesses can adapt effectively in this new era.

Brand Expansion Is More Than Opening More Hotels

An industry in transformation needs more than familiar answers. HORECFEX VIETNAM 2026 brings fresh perspectives to the new challenges shaping hospitality.

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