FULL OCCUPANCY DOESN’T ALWAYS MEAN YOU’RE WINNING: STR AND THE CHALLENGE OF READING HOTEL GROWTH CORRECTLY IN VIETNAM
A hotel closes the month at 80% occupancy. That may look like a strong result. But if comparable hotels in the same competitive set are achieving 88%, the picture changes immediately.
Read more
HORECFEX 2026: Da Nang and Meetings that Expand Status, More Than Just a Tourist City
HORECFEX VIETNAM 2026 highlights the transformation of Vietnam’s hospitality and tourism industry through technology, innovation, supply solutions, and meaningful connections. Held in Da Nang, the event also reinforces the city’s growing position as a MICE and industry networking destination, bringing together businesses, experts, suppliers, and the next generation of hospitality professionals.
Read more
VIETNAM TOURISM FACING A NEW THRESHOLD: NOT JUST NEEDING MORE VISITORS, BUT NEEDING TO CREATE MORE VALUE
In the presentation on the development orientation of Vietnam Tourism for the 2026–2030 period, Dr. Do Cam Tho, Head of the Planning and Finance Department of the Vietnam National Authority of Tourism, posed a strategically significant question: Should Vietnam's tourism in the coming years continue to choose growth in quantity or shift strongly towards increasing value?
Read more
Da Nang Among Vietnam’s Most-Searched Destinations by European Travelers in Summer 2026
Da Nang remains among Vietnam’s most-searched destinations by European travelers in summer 2026, opening new opportunities for tourism and hospitality.
Read more
Bridging the Gap Between Education and Industry
HORECFEX VIETNAM 2026 creates a platform where real-world experience can be transformed into valuable insights for businesses.
Read more
Market Data and the Advantage of Making the Right Decisions at the Right Time
Beyond highlighting the latest trends, HORECFEX VIETNAM 2026 focuses on how those trends can be translated into real business value.
Read more
Expanding Accessibility in Hospitality
Explore in-depth perspectives on how hospitality businesses can differentiate themselves in an increasingly competitive market.
Read more
Elevating Vietnamese Robusta Through Quality and Origin
A quality cup of coffee does not begin at the bar. It begins with how the soil is nurtured, how the cherries are harvested, and how the value of each coffee bean is preserved throughout its journey to the customer.
Read more